We
coincide
visions
and purposes
We
coincide
visions
and purposes
We are specialists in multi-stakeholder participatory processes. All our processes are co-creative, multidisciplinary and multicultural.
We are specialists in multi-stakeholder participatory processes. All our processes are co-creative, multidisciplinary and multicultural.
How to create a participatory guarantee that values the work of small producers in favor of the conservation of Biodiversity?
January 2019
We bring together 25 organizations from Oaxaca, Chiapas and Tabasco that range from producers at different levels of maturity to urban and rural consumers, distributors, academics, environmentalists, and various institutions. To this end, participatory workshops were held in different regions of the southeast to work on a strategy that would value the Biodiversity-Friendly Attribute in the market.
The action model consisted of three premises:
Identify the essence of Biodiversity Friendly in different environments to define a differentiating concept in the market.
Establish an architecture by: productive system, audiences and types of product or service.
Define the communication strategy and its translation into communication pieces
The result was a strategy that addresses multiple audiences while positioning the value of the Biodiversity Friendly attribute as a conscious consumption movement. create a differential within a growing environment of ecological and organic products to highlight the attribute for the market of 6 Productive Systems in Mexico: coffee, cocoa, honey, silvopastoral, forestry and ecotourism.
The system that was developed was visually attractive and applicable in rural and traditional contexts, as well as in premium markets to characterize products and services with Biodiversity Friendly practices. This earned us the A'Design Award in the Strategy & Meta Design category, Italy, 2019.
IMPACT
A new category of products was developed that is in the process of becoming an environmental certification. 5cde-3194-bb3b-136bad5cf58d_
This market differentiation strategy considers its different levels as the strategy management manual at the inter-ministerial level and implementation guides by production system for Producers' Associations._cc781905-5cde-3194-bb3b- 136bad5cf58d_
Development organizations such as GIZ have integrated Biodiversity-Friendly practices as mandatory in their calls for resource allocation.
CLIENT
CONABIO
PROJECT
Differentiation of Biodiversity Friendly products.
TYPE OF PROJECT
Research, strategy and systematization.
SCOPE
National
DURATION
12 months
RECOGNITION
This project won the 2019 A'Design Award in the strategy design category in Como, Italy.
This project was promoted by the General Coordination of Corridors and Biological Resources (CGCRB) of the National Commission for the Knowledge and Use of Biodiversity (CONABIO) with support from the Global Environment Facility (GEF), and with the World Bank as executing agency.
