We
coincide
visions
and purposes
We
coincide
visions
and purposes
We are specialists in multi-stakeholder participatory processes. All our processes are co-creative, multidisciplinary and multicultural.
We are specialists in multi-stakeholder participatory processes. All our processes are co-creative, multidisciplinary and multicultural.
How to transform the work culture in one of the largest companies in Mexico?
March 2015
The challenge consisted of getting a recently created area with more than 3,500 people throughout the Republic to adopt a new philosophy of work by processes, this implied developing a culture within a culture.
We start from an active research methodology in which we define the problem with an integrative perspective in which we consider three pillars:
A symbol that managed to synthesize the fundamental values of the strategy.
Train a group of change agents (Mobilizers) to transmit it first-hand.
A communication campaign that would evolve over time.
These pillars were the main engine to guarantee the replicable transmission mechanisms of the strategy. As part of the adoption strategy, the launch of the strategy was held as a great event with the presence of the three deputy directors and the director of the DCTIPN.
WE GENERATE
A one-year program that included the selection, training and implementation of a first working group to replicate the strategy as well as a communication campaign that accompanied the initiative.
FEATURED
In the organizational climate survey, this project helped to favorably increase the perception of the area by 9% after its implementation.
CLIENT
Corporate Directorate of Information Technologies and Business Processes PEMEX
PROJECT
Adoption of the business strategy by processes (Balance Scorecard) of the DCTIPN
TYPE OF PROJECT
Research project, strategy, capacity building and communication
SCOPE
National
DURATION
9 months
RECOGNITION
This project won the 2016 A'Design Award in the strategy design category in Como, Italy.
Subsequently, it collaborated with the Pemex Corporate Communications Department in 2017.
